M.A. Journalism & Mass Communication

M.A Journalism & Mass Communication

Welcome to Garden City University (GCU), the premier institution offering a comprehensive MA Journalism & Mass Communication program in Bangalore. If you are passionate about media and aspire to make a difference in the world of journalism, GCU is the ideal choice for you. Here’s why:

At GCU, we provide a well-rounded education with key courses such as Film Studies, Media Laws and Ethics, Development Communication, Media Research, Print Journalism, News Gathering and Reporting. Our curriculum is designed to equip you with essential knowledge and skills for a successful career in journalism and mass communication.

We believe in the importance of practical hands-on learning. Through our program, you will have the opportunity to gain real-world experience by working on newsletters, posters, and magazines. Additionally, we offer specialized training in industry-standard tools such as Adobe Photoshop, Indesign, and Illustrator, ensuring you are well-prepared for the demands of the profession.

Research-based learning is a cornerstone of our program. We encourage you to conduct surveys, research papers, and articles to deepen your understanding of the field and develop valuable research skills. Our aim is to nurture critical thinking and analytical abilities that are crucial in the realm of journalism and mass communication.

GCU values industry collaboration and accreditation. We have established partnerships with prestigious professional associations such as the Indian Journalists’ Association, Edison Film Academy, Radio Mirchi, and Innovative Film Academy. These collaborations provide you with unique opportunities for networking, internships, and exposure to industry practices.

Our industry-driven curriculum is further enhanced by regular guest lectures and industry speakers who share their expertise and insights. We believe in creating a learning environment that goes beyond the classroom, providing you with valuable perspectives from experienced professionals in the field.

Entrepreneurship opportunities are actively encouraged at GCU. Whether you aspire to be a news anchor, content writer, photographer, or editor, we provide mentorship programs and support to help you develop your skills and entrepreneurial spirit. You will have the chance to explore various avenues within the field and unleash your creative potential.

GCU offers professional certifications in photography, content writing, and new media writing, further enhancing your credentials and employability. We also offer cross-disciplinary collaboration opportunities with Media and Psychology, as well as management courses, allowing you to broaden your knowledge and skills in complementary fields.
As part of our commitment to global exposure, we have international university tie-ups, including the UCJC Students Exchange Program. This program offers you the opportunity to study abroad, gain international experience, and broaden your horizons.

In addition to specialization options in news analysis and media research tools, our vibrant campus offers clubs promoting co-curricular activities such as news magazines and GCU Elan. These clubs provide platforms for you to showcase your talents, enhance your skills, and engage in meaningful extracurricular activities.

Join us at Garden City University, where you will receive a world-class education in MA Journalism & Mass Communication. Our dedicated faculty, industry collaborations, practical learning experiences, and comprehensive curriculum set us apart as the best university for this course in Bangalore. Embark on a transformative educational journey with us and unlock your full potential in the exciting field of journalism and mass communication. Apply now and take the first step towards a successful career.

M.Sc. in Data Science and Analytics

After completing a M.Sc. Data Science and Analytics at Garden City University (GCU), these are some of the most trending career opportunities:

Data Scientist: Analyzing and interpreting complex datasets to inform business decision-making. Data scientists use statistical techniques, machine learning, and programming skills to extract insights and build predictive models.

Data Analyst: Focusing on interpreting and analyzing data to help organizations make informed decisions. Data analysts work with databases, statistical tools, and visualization techniques to present findings.

Business Intelligence (BI) Analyst: Using data analysis tools to provide insights into business performance. BI analysts create reports and dashboards to assist organizations in strategic planning.

Machine Learning Engineer: Building and implementing machine learning algorithms and models. Machine learning engineers work on developing systems that can learn and adapt without explicit programming.

Big Data Engineer: Designing, developing, and maintaining large-scale processing systems for big data. Big data engineers work with tools like Hadoop and Spark to handle and process massive datasets.

Data Engineer: Building, testing, and maintaining data architecture (databases, large-scale processing systems) for efficient data retrieval and storage.

Quantitative Analyst: Applying statistical and mathematical models to analyze financial data, often in the context of risk management and investment strategies.

Predictive Modeler: Developing models to predict future trends or outcomes based on historical data. This role is prevalent in marketing, finance, and healthcare.

Data Architect: Designing and creating data systems and structures for organizations. Data architects ensure that databases and systems are optimized for data storage and retrieval.

Business Analytics Manager: Overseeing analytics initiatives within an organization, ensuring that data-driven insights contribute to strategic decision-making.

Research Scientist: Conducting research and experiments to develop new algorithms and methodologies in the field of data science and analytics.

Data Consultant: Providing expert advice on data-related matters to businesses, helping them optimize their data strategies and implementations.

Healthcare Data Analyst: Applying data analytics in the healthcare sector to improve patient outcomes, optimize operations, and support medical research.

Fraud Analyst: Using data analytics to detect and prevent fraudulent activities in various industries, such as finance and e-commerce.

Cybersecurity Analyst (with a focus on Data): Analyzing data to identify and prevent security threats and breaches.

M.Sc. in Data Science and Analytics

At Garden City University, our commitment to excellence in the M.Sc. Data Science and Analytics program extends beyond conventional teaching methods. Recognizing the dynamic nature of the field, our pedagogy is designed to empower students with cutting-edge technologies and analytics methodologies, ensuring they are at the forefront of industry trends.

Incorporating a blend of active teaching methodologies, our curriculum places a strong emphasis on practical applications using industry-standard tools and technologies. Students engage in hands-on experiences with leading data science platforms such as Python, R, and SQL, acquiring the skills needed for effective data manipulation, analysis, and visualization.

Our immersive case study assessments are strategically crafted to challenge M.Sc. Data Science and Analytics students to apply their theoretical knowledge using these technologies in real-world scenarios. This approach ensures a deep understanding of data science methodologies and their practical implications.

To foster independent exploration and specialization, we integrate opportunities for students to leverage Massive Open Online Courses (MOOCs) platforms. These platforms enable M.Sc. Data Science and Analytics students to delve into advanced topics, learn about the latest analytics methodologies, and stay abreast of emerging technologies shaping the industry.

The pinnacle of our pedagogical approach is the major project, where students have the freedom to immerse themselves in a subject of their choice. Leveraging technologies such as machine learning, artificial intelligence, and big data analytics, students showcase their expertise and research acumen, preparing them for the dynamic challenges of the data-driven world.

Complementing these experiences is a mandatory six-month internship, providing M.Sc. Data Science and Analytics students with invaluable practical exposure to industry settings. During the internship, students apply their knowledge of analytics methodologies and technologies in real-world projects, gaining hands-on experience and honing their skills for seamless integration into the professional landscape.

Our assessment methods, including internal quizzes, end-semester examinations, viva sessions, case study solving, and field visits, are designed to comprehensively evaluate not only academic knowledge but also practical proficiency in utilizing data science and analytics technologies.

At Garden City University, we are committed to delivering a transformative learning experience that equips M.Sc. Data Science and Analytics students with proficiency in the latest technologies and methodologies. Our pedagogy ensures that graduates are not only well-prepared academically but are also proficient in applying state-of-the-art tools and techniques demanded by the evolving data science and analytics industry.

B.Com in International Accounting & Finance in Association with ACCA (UK)

At Garden City University, we believe in the power of active teaching methodologies to create a transformative learning environment specifically designed for our Bachelor of Commerce (B.Com) with ACCA degree course. We are committed to preparing our B.Com students to be truly employment-worthy by providing them with a dynamic and comprehensive pedagogy that integrates practical experiences, independent study, and rigorous assessments. Our pedagogy for the B.Com degree course is tailored to enhance students’ employability and practical skills. We employ immersive case study assessments that challenge B.Com students to apply their knowledge to real-world scenarios, allowing them to develop critical thinking and problem-solving abilities within a business context. To foster innovation and adaptability, we incorporate engaging mini projects into our B.Com curriculum. We understand the importance of independent study in nurturing expertise and passion. Through our integration of Massive Open Online Courses (MOOCs) platforms, B.Com students have the opportunity to explore their areas of interest, delve deeper into subjects of their choice, and enhance their knowledge and skills in specific domains. The pinnacle of our B.Com pedagogy is the major project, which allows students to undertake in-depth research and analysis on a subject of their choice within the commerce field. This project serves as a platform for B.Com students to showcase their expertise, research acumen, and ability to synthesize information. Complementing these enriching experiences is our mandatory six-month internship for B.Com students. This internship provides invaluable practical exposure and bridges the gap between theory and real-world application. B.Com students have the opportunity to apply their classroom knowledge in professional settings, gain industry insights, and develop the skills and networks necessary for success in their future careers.

Our assessment methods for the B.Com with ACCA degree course are diverse and comprehensive, ensuring a holistic evaluation of students’ capabilities. Internal assessment quizzes, end-semester examinations, and viva sessions for projects and internships form an integral part of our evaluation process. Additionally, B.Com students are challenged with case study solving, field surveys, and field visits, which provide practical exposure and hands-on learning opportunities. This multifaceted assessment approach ensures that B.Com students are not only well-prepared academically but also equipped with practical skills, critical thinking abilities, and a deep understanding of real-world applications in the commerce field.

B.Com in International Accounting & Finance in Association with ACCA (UK)

A degree in B.Com with ACCA from GCU opens up a wide range of trending career paths in the field of accounting and finance. Here are some of the most sought-after career opportunities:

Chartered Accountant (CA): As a Chartered Accountant, you will be responsible for financial reporting, auditing, taxation, and advisory services. You can work in public accounting firms, corporate organizations, or even establish your own practice. Prominent recruiting companies in India for CAs include Deloitte, Ernst & Young, PricewaterhouseCoopers (PwC), and KPMG.

Financial Analyst: Financial analysts analyze financial data, assess investment opportunities, and provide recommendations to organizations. You can work in banks, investment firms, or corporate finance departments. Companies like Goldman Sachs, Morgan Stanley, HDFC Bank, and ICICI Securities often recruit financial analysts.

Management Accountant: Management accountants work closely with management teams, providing financial insights, developing budgets, and improving overall financial performance. Companies like Tata Motors, Hindustan Unilever Limited (HUL), Larsen & Toubro (L&T), and Reliance Industries often hire management accountants.

Tax Consultant: Tax consultants help individuals and businesses comply with tax regulations, optimize tax planning, and minimize tax liabilities. You can work in accounting firms, consulting firms, or even in-house tax departments of companies. Prominent recruiters in India for tax consultants include KPMG, EY, Deloitte, and Grant Thornton.

Financial Planner: Financial planners assist individuals and families in creating comprehensive financial plans, including investment strategies, retirement planning, risk management, and estate planning. Companies like HDFC Bank, ICICI Bank, Kotak Mahindra Bank, and Bajaj Capital often recruit financial planners.

Internal Auditor: Internal auditors assess an organization’s internal controls, risk management processes, and compliance with regulations. They work in various sectors, including corporate firms, government organizations, and consulting firms. Recruiting companies in India for internal auditors include PwC, Deloitte, Tata Consultancy Services (TCS), and Infosys.

Risk Manager: Risk managers identify and analyze potential risks that may affect an organization’s financial stability. They work in banks, insurance companies, and consulting firms. Companies like State Bank of India (SBI), ICICI Bank, HDFC Bank, and Ernst & Young often hire risk managers.

Investment Banker: Investment bankers provide financial advisory services, assist with mergers and acquisitions, and help clients raise capital. Prominent recruiting companies in India for investment bankers include Goldman Sachs, JP Morgan Chase, Citibank, and Barclays.

Financial Controller: Financial controllers oversee an organization’s financial operations, including budgeting, financial reporting, and compliance. They work in various industries, including manufacturing, services, and IT. Companies like Tata Steel, Aditya Birla Group, Infosys, and Wipro often recruit financial controllers.

Forensic Accountant: Forensic accountants investigate financial fraud, analyze financial evidence, and provide litigation support in legal proceedings. They work in consulting firms, forensic accounting divisions of accounting firms, and law enforcement agencies. Companies like PwC, EY, KPMG, and Deloitte often hire forensic accountants.

B.COM Bachelor of Commerce

After completing a B.Com degree at Garden City University (GCU), you will have a wide range of career paths available to you. Here are some of the most trending and sought-after career options that you can pursue:

Financial Analyst: As a financial analyst, you will analyze financial data, perform risk assessments, and provide insights and recommendations to help organizations make informed investment decisions. Companies such as Deloitte, Ernst & Young (EY), and KPMG, renowned for their financial advisory and consulting services, frequently recruit B.Com graduates for financial analyst positions.

Accountant: With a strong foundation in accounting and taxation, you can pursue a career as an accountant in various sectors, including corporate firms, government organizations, or as a self-employed professional. Leading firms like PricewaterhouseCoopers (PwC), Tata Consultancy Services (TCS), and Infosys often recruit B.Com graduates for accounting positions in their finance departments.

Tax Consultant: Specializing in taxation can open up opportunities as a tax consultant, where you provide advisory services to individuals and businesses to ensure compliance with tax laws and optimize tax strategies. Companies such as Grant Thornton, RSM Astute Consulting, and BDO India LLP offer tax consulting services and actively hire B.Com graduates with specialization in taxation.

Investment Banker: If you have a keen interest in finance and banking, you can explore a career in investment banking, where you facilitate corporate finance transactions, mergers, acquisitions, and provide financial advisory services. Top investment banks in India, including Goldman Sachs, and Morgan Stanley, often recruit B.Com graduates for roles in their investment banking divisions.

Financial Planner: As a financial planner, you will assist individuals and families in managing their finances, including budgeting, retirement planning, investment management, and risk assessment. Renowned companies like ICICI Securities, HDFC Bank, and Bajaj Capital provide financial planning and wealth management services, offering career opportunities for B.Com graduates with expertise in personal finance.

Business Analyst: Your understanding of business operations and financial aspects can lead to a career as a business analyst, where you analyze data, identify trends, and provide insights to help organizations improve their efficiency and profitability. Consulting firms like McKinsey & Company, Boston Consulting Group (BCG), and Accenture often hire B.Com graduates as business analysts to help organizations drive growth and streamline their operations.

Auditing and Compliance: With a focus on accounting and taxation, you can pursue a career in auditing, working for auditing firms or within the internal audit departments of organizations to ensure compliance and financial integrity. Firms like EY, KPMG, and PwC have robust auditing and compliance departments and frequently recruit B.Com graduates for positions related to auditing and assurance services.

Entrepreneurship: Your B.Com degree from GCU equips you with the necessary knowledge and skills to start your own business or join a startup. You can launch your own venture or explore opportunities with startup incubators and accelerators like T-Hub, 91springboard, and Indian Angel Network that support and mentor aspiring entrepreneurs.

Financial Manager: In this role, you would be responsible for overseeing the financial health of an organization, including budgeting, financial reporting, and strategic financial planning. Large corporations such as Tata Group, Reliance Industries, and Aditya Birla Group often hire B.Com graduates for financial management roles within their organizations.

Data Analyst: With training in specialized tools such as Advanced Excel and Tableau, you can pursue a career as a data analyst, where you analyze and interpret complex data sets to provide insights and support decision-making processes. Companies like Accenture, Genpact, and Capgemini have analytics divisions that hire B.Com graduates with strong data analysis skills for roles in data analytics and business

B.COM Bachelor of Commerce

At Garden City University, we believe in the power of active teaching methodologies to create a transformative learning environment specifically designed for our Bachelor of Commerce (B.Com) degree course. We are committed to preparing our B.Com students to be truly employment-worthy by providing them with a dynamic and comprehensive pedagogy that integrates practical experiences, independent study, and rigorous assessments. Our pedagogy for the B.Com degree course is tailored to enhance students’ employability and practical skills. We employ immersive case study assessments that challenge B.Com students to apply their knowledge to real-world scenarios, allowing them to develop critical thinking and problem-solving abilities within a business context. To foster innovation and adaptability, we incorporate engaging mini projects into our B.Com curriculum. By working on these projects, B.Com students gain practical experience and learn to think innovatively in order to address complex business challenges.

We understand the importance of independent study in nurturing expertise and passion. Through our integration of Massive Open Online Courses (MOOCs) platforms, B.Com students have the opportunity to explore their areas of interest, delve deeper into subjects of their choice, and enhance their knowledge and skills in specific domains. The pinnacle of our B.Com pedagogy is the major project, which allows students to undertake in-depth research and analysis on a subject of their choice within the commerce field. This project serves as a platform for B.Com students to showcase their expertise, research acumen, and ability to synthesize information. Complementing these enriching experiences is our mandatory six-month internship for B.Com students. This internship provides invaluable practical exposure and bridges the gap between theory and real-world application. B.Com students have the opportunity to apply their classroom knowledge in professional settings, gain industry insights, and develop the skills and networks necessary for success in their future careers.

Our assessment methods for the B.Com degree course are diverse and comprehensive, ensuring a holistic evaluation of students’ capabilities. Internal assessment quizzes, end-semester examinations, and viva sessions for projects and internships form an integral part of our evaluation process. Additionally, B.Com students are challenged with case study solving, field surveys, and field visits, which provide practical exposure and hands-on learning opportunities. This multifaceted assessment approach ensures that B.Com students are not only well-prepared academically but also equipped with practical skills, critical thinking abilities, and a deep understanding of real-world applications in the commerce field.

The concept of consultancy at Garden City University goes beyond the traditional notion, aiming to leverage specialized knowledge and hands-on skills to achieve positive outcomes for individuals, groups, and companies. It serves as a creative platform that enables faculty members to extend their expertise beyond the confines of the classroom. Garden City University boasts an interdisciplinary knowledge pool encompassing fields such as Health Sciences, Life Sciences, Tourism, Hospitality and Catering Technology, Media, Commerce, Management, Computational Sciences and Information Technology, Languages, Fashion and Apparel Design, and Psychology.

One of the unique propositions of Garden City University is its close collaboration with industries, where the expertise of professors is utilized for upskilling, research and development, surveys, evaluation, certification, and more. Highly qualified and experienced faculty members from various departments form the technical consultancy team at the university, ensuring the delivery of high-quality services.

As part of the consultancy offerings, customized corporate training programs are regularly conducted by faculty members across disciplines. These programs can be held either within the university campus or at the premises of partnering companies.

Through consultancy, Garden City University bridges the gap between academia and industry, facilitating the exchange of knowledge, skills, and expertise. By actively engaging in upskilling initiatives, research and development projects, surveys, evaluations, and certifications, the university contributes to the growth and development of industries.

1. Embrace interdisciplinary collaboration:
   Encourage and foster collaboration among individuals from diverse fields and disciplines. Innovation often arises at the intersection of different areas of expertise, so embrace the opportunity to collaborate with researchers, scholars, and experts from various disciplines. This interdisciplinary approach can lead to novel and groundbreaking ideas.
2. Foster a culture of experimentation and risk-taking:
   Encourage a mindset that embraces experimentation and risk-taking. Innovation involves trying new approaches, taking calculated risks, and learning from failures. Create an environment where innovators feel safe to explore unconventional ideas, challenge the status quo, and learn from both successes and setbacks.
3. Focus on real-world impact and user-centric design:
   Keep the end-users and their needs at the center of innovation efforts. Strive to develop solutions that address real-world challenges and have a meaningful impact on individuals, communities, or society as a whole. Engage with potential users throughout the innovation process to understand their needs, gather feedback, and iterate on your solutions accordingly.
4. Promote a culture of lifelong learning and continuous improvement:
   Encourage a culture of continuous learning and professional development among innovators. Innovation is a dynamic process, and it is crucial to stay updated with the latest research, technologies, and trends. Encourage innovators to seek out new knowledge, attend conferences, participate in workshops, and collaborate with experts in their respective fields.
5. Foster an entrepreneurial mindset:
   Cultivate an entrepreneurial mindset among innovators by encouraging them to think critically, take initiative, and seize opportunities. Provide resources and support for translating innovative ideas into tangible outcomes, whether it be through commercialization, partnerships, or social entrepreneurship. Encourage innovators to think about the scalability, sustainability, and market potential of their ideas.

Garden City University (GCU) fosters a vibrant club culture within its educational framework, providing students with a platform to passionately showcase their unique interests beyond the confines of the academic curriculum. With a diverse range of 35 clubs spanning career interests, sports, and cultural & professional domains, GCU empowers students to explore their passions and unlock their full potential. These clubs serve as catalysts for personal growth, enabling students to embark on transformative journeys aligned with their individual areas of fascination.

Through meticulously organized club events, GCU ensures that students engage in a continuous process of s