M.Sc. Visual Communication (Electronic Media)

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    Overview of the Programme

    M.Sc. Visual Communication (Electronic Media)

    Welcome to the M.Sc. Visual Communication (Electronic Media) program at Garden City University (GCU). Our program offers a comprehensive curriculum and industry-focused approach to prepare students for successful careers in the dynamic field of electronic media. Here are the key highlights of our program:

    Our key courses include Film Studies, Script Writing, Video Production, Direction, Editing, Camera, and Media Project. Through these courses, you will gain in-depth knowledge and practical skills in various aspects of electronic media.

    At GCU, we prioritize practical hands-on learning and exposure. You will have the opportunity to engage in media coverage, news bulletin production, and creating promotional videos, allowing you to apply your skills in real-world scenarios. 

    Read in details

    Overview of the Programme

    M.Sc Visual Communication (Electronic Media)

    Welcome to the M.Sc. Visual Communication (Electronic Media) program at Garden City University (GCU). Our program offers a comprehensive curriculum and industry-focused approach to prepare students for successful careers in the dynamic field of electronic media. Here are the key highlights of our program:

    Our key courses include Film Studies, Script Writing, Video Production, Direction, Editing, Camera, and Media Project. Through these courses, you will gain in-depth knowledge and practical skills in various aspects of electronic media.

    At GCU, we prioritize practical hands-on learning and exposure. You will have the opportunity to engage in media coverage, news bulletin production, and creating promotional videos, allowing you to apply your skills in real-world scenarios. We teach specialized tools such as Final Cut Pro, Final Draft 12, and Adobe Premiere Pro, which are industry-standard software used in video editing and scriptwriting. These tools will enhance your technical proficiency and prepare you for the industry.

    Research-based learning is encouraged in our program, particularly in the creation of research-based documentaries. You will have the chance to blend creativity with a scholarly approach and contribute to the field of electronic media through research-oriented projects.

    GCU has accreditation and collaborations with professional associations such as the Indian Film and Television Directors' Association. These partnerships provide valuable industry insights, networking opportunities, and enhance your professional connections.

    We have established industry tie-ups with institutions like the Edison Film Academy, Radio Mirchi, and Innovative Film Academy. These collaborations offer you access to industry experts, internships, and potential job placements, enabling you to gain practical experience and establish a strong foothold in the industry.

    Our curriculum is designed to be industry-driven, ensuring that you acquire the skills and knowledge that are in demand in the field of electronic media. Industrial visits to FM radio stations and film festivals further expose you to the industry and provide valuable networking opportunities.To enrich your learning experience, we regularly invite guest lectures and industry speakers. Their expertise and experiences offer valuable insights into the latest trends, best practices, and industry challenges.

    Entrepreneurship opportunities are encouraged in scriptwriting, videography, and editing. You will be empowered to explore entrepreneurial ventures in these specialized areas, fostering your creative and business skills. Our mentorship programs provide guidance and support to enhance your career prospects and personal growth.

    GCU offers professional certifications, including FCP Certification, videography, cinematography, and scriptwriting. These certifications validate your expertise and enhance your employability in the competitive job market. Our program fosters cross-disciplinary collaboration with the Literature and Film departments. This collaboration enables you to explore the connections between visual communication and literary aspects, enhancing your understanding of storytelling.

    We have international university tie-ups, including the UCJC Students Exchange Program, offering you the opportunity to study abroad and experience different cultures while furthering your academic pursuits.

    Specializations are offered in Script Writing, Direction, Cinematography, and Editing, allowing you to focus and enhance your skills in your area of interest. GCU promotes co-curricular activities through clubs such as Film Screening and Gnews. These clubs provide platforms for you to showcase your talents, collaborate with like-minded individuals.

    Choose Garden City University for your M.Sc. Visual Communication (Electronic Media) program and embark on a transformative educational journey. Our industry-focused curriculum, hands-on learning opportunities, industry collaborations, and international ties make GCU the best choice for pursuing your passion in Bangalore. Join us and unlock your potential in the exciting world of electronic media.

    Course Structure

    Semester 1

    • Introduction to Media Studies
    • Introduction to Print Media
    • Theories of Communication
    • Introduction to Video Production
    • Research Methodology

    Semester 2

    • Introduction to Film Studies
    • Media Laws and Ethics
    • Script Writing
    • Video Editing
    • Video Production Techniques

    Semester 3

    • Film Analysis and Appreciation
    • Direction
    • Cinematography
    • Video Editing - II
    • Media Project - I

    Semester 4

    • Internship
    • Media Project - II

    Programme Highlights

    • Comprehensive curriculum in M.Sc. Visual Communication (Electronic Media)
    • Industry-focused approach for career preparation
    • Key courses: Film Studies, Script Writing, Video Production, Direction, Editing, Camera, and Media Project

    Pedagogy and Assessment

    Our pedagogy is designed to equip them with the necessary skills and knowledge to thrive in the professional world. Our postgraduate Visual Communication program challenges students to apply their knowledge and skills to real-world scenarios through immersive case study assessments. This approach enables them to develop critical thinking abilities and problem-solving skills relevant to their field. We believe in nurturing creativity and teamwork. Through engaging mini projects, students are encouraged to unleash their creativity, collaborate effectively, and explore innovative approaches to visual communication. This fosters their adaptability and innovation, preparing them for dynamic work environments. To encourage students to delve deeper into their areas of interest, we integrate independent study through MOOCs platforms. This empowers them to pursue self-directed learning, explore emerging trends, and enhance their expertise in specific aspects of visual communication.

    Read in details

    Pedagogy and Assessment

    M.Sc. Visual Communication (Electronic Media)

    Our pedagogy is designed to equip them with the necessary skills and knowledge to thrive in the professional world. Our postgraduate Visual Communication program challenges students to apply their knowledge and skills to real-world scenarios through immersive case study assessments. This approach enables them to develop critical thinking abilities and problem-solving skills relevant to their field. We believe in nurturing creativity and teamwork. Through engaging mini projects, students are encouraged to unleash their creativity, collaborate effectively, and explore innovative approaches to visual communication. This fosters their adaptability and innovation, preparing them for dynamic work environments. To encourage students to delve deeper into their areas of interest, we integrate independent study through MOOCs platforms. This empowers them to pursue self-directed learning, explore emerging trends, and enhance their expertise in specific aspects of visual communication.

    As the pinnacle of our pedagogy, the major project allows students to delve deep into a subject of their choice within the field of visual communication. This project serves as a platform for them to showcase their expertise, research acumen, and creativity. It provides a valuable opportunity to synthesize their knowledge and contribute original ideas to the field. To bridge the gap between theory and practical application, we require students to undertake a mandatory six-month internship. This internship provides them with invaluable practical exposure, allowing them to apply their skills in real-world settings, build professional networks, and gain a deeper understanding of industry dynamics.

    In terms of assessment, we adopt a diverse and comprehensive approach that ensures a holistic evaluation of our students' capabilities. Internal assessment quizzes, end-semester examinations, viva sessions for projects and internships, as well as case study solving, field surveys, and field visits, all form integral parts of our evaluation process. This multifaceted assessment methodology enables us to assess students' academic preparedness, practical skills, critical thinking abilities, and real-world applications. By focusing on active teaching methodologies and providing a comprehensive assessment framework, we ensure that our postgraduate Visual Communication students graduate not only academically well-prepared but also equipped with practical skills, creativity, critical thinking, and a deep understanding of the applications of visual communication in real-world contexts.

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    Fee Structure for the Academic Year 2023-24

    Domestic / NRI Fee Structure

    Programmes
    M.A Journalism & Mass Communication

    Course Duration
    2 years

    1st Installment
    INR 30,000

    3 Subsequent Installments
    INR 60,000

    International Fee Structure

    Programmes
    M.A Journalism & Mass Communication

    Course Duration
    2 years

    1st Installment
    $ 500

    3 Subsequent Installments
    $ 1000

    OTHER FEES

    CAUTION DEPOSIT : Rs. 5000/- to be paid by all the  students.

    (Rs. 3000/- will be refunded after successful completion of the course and Rs. 2000/- would be retained towards registration fees for life time Alumni Association Membership)

    EXAMINATION FEES PER SEMESTER

    PG Programs: Rs.3500/-

    Programme Prospects

    Three decades of legacy and strong placement initiatives have ensured that GCU Graduates are highly employable in various industries. The strong alumni base provides hand holding for a smooth transition from the classroom to the corporate world.

    Job Opportunities

    • Media Reporters
    • PR Representatives
    • Guest Relation Executives
    • Project Managers
    • Digital Marketers
    • Content Developers
    • Blog Writers
    • Film Editors
    • Media Technical Supporters
    View all recruiters

    Career Path

    After completing a M.Sc. Visual Communication (Electronic Media) degree at Garden City University (GCU), you will be equipped with a strong foundation and practical skills to pursue various exciting career paths in the dynamic field of electronic media. Here are some of the most trending career opportunities that you can explore:

    Video Editor/Post-production Artist: As a video editor or post-production artist, you will be responsible for assembling, editing, and enhancing raw footage into a final product. This may include adding visual effects, sound effects, and ensuring the overall quality of the video content. Recruiting companies: Prime Focus Technologies, Reliance MediaWorks, Crest Animation Studios.

    Scriptwriter: As a scriptwriter, you will be involved in creating compelling narratives, dialogues, and storylines for various media platforms, including films, TV shows, web series, and advertisements. You will need to have a strong understanding of storytelling techniques and the ability to captivate audiences through your writing. Recruiting companies: Red Chillies Entertainment, Dharma Productions, Balaji Telefilms.

    Read in details

    Career Path

    M.Sc. Visual Communication (Electronic Media)

    After completing a M.Sc. Visual Communication (Electronic Media) degree at Garden City University (GCU), you will be equipped with a strong foundation and practical skills to pursue various exciting career paths in the dynamic field of electronic media. Here are some of the most trending career opportunities that you can explore:

    Video Editor/Post-production Artist: As a video editor or post-production artist, you will be responsible for assembling, editing, and enhancing raw footage into a final product. This may include adding visual effects, sound effects, and ensuring the overall quality of the video content. Recruiting companies: Prime Focus Technologies, Reliance MediaWorks, Crest Animation Studios.

    Scriptwriter: As a scriptwriter, you will be involved in creating compelling narratives, dialogues, and storylines for various media platforms, including films, TV shows, web series, and advertisements. You will need to have a strong understanding of storytelling techniques and the ability to captivate audiences through your writing. Recruiting companies: Red Chillies Entertainment, Dharma Productions, Balaji Telefilms.

    Cinematographer: As a cinematographer, you will be responsible for capturing visually stunning and engaging shots for films, documentaries, TV shows, and other visual media. You will work closely with directors and other members of the production team to create the desired visual aesthetic. Recruiting companies: Phantom Films, Yash Raj Films, Dharma Productions.

    Video Producer: As a video producer, you will oversee the entire production process, from conceptualization to execution. You will manage budgets, coordinate with teams, and ensure that the final product meets the desired objectives. This role requires strong organizational and communication skills.

    Recruiting companies: Viacom18, Zee Entertainment, Network18.

    Content Creator/Influencer: With the rise of digital media platforms and social media, content creation and influencer marketing have become popular career paths. As a content creator or influencer, you will produce engaging videos, vlogs, or other types of content, targeting specific audiences and building a loyal following. Recruiting companies: FilterCopy, The Viral Fever (TVF), Being Indian.

    Multimedia Journalist: As a multimedia journalist, you will combine various forms of media, such as text, images, videos, and graphics, to create compelling news stories and reports. This role requires excellent storytelling skills, journalistic integrity, and the ability to adapt to different media platforms. Recruiting companies: NDTV, Times Now, India Today.

    Media Coordinator: As a media coordinator, you will work closely with media agencies, production houses, or advertising firms to coordinate and manage media campaigns. This may involve tasks such as media planning, negotiating ad placements, and analyzing campaign performance.

    Recruiting companies: Ogilvy & Mather, GroupM, Madison World.

    Frequently Asked Questions

    Why should I choose GCU?

    Garden City University is a three-decade institution and INTERDISCIPLINARY in nature. The University has eight Schools under it offering courses from Diploma to Bachelor to Post graduation to PhD. The university has students from 81 different countries and every state and union territory in India. The University has the unique mix of Arts, Science and Management Education offered with Technology as the base. Be it Media studies, Life Sciences or Hotel Management, the emphasis is on practical education with the aid of technology tools to enhance learning and equip a student to work in the industry. Not to mention GCU has the credit of awarding graduation certification to 28 Colonels of the Indian Army attached to the Corps of Military Police.

    How do I enrol for a programme of my choice at GCU?

    The admission process is based on the courses offered at the UG and PG level. The student goes online, fills the application with required details and files the same online for registering for the programme of choice. This will be accompanied by paying a registration fee as mentioned in the application form. However, if the student needs any clarification, be it regarding the programme of choice or GCU as a University, entry criteria etc, the counsellors at the University are just a call away. Once the registration process is completed, the admissions department shall communicate on further documents required and fee to be paid for the programme of choice. Post the above process the student shall submit their original certificate to the registrar’s office for validation and verification. Once this process is completed the student gets enroled and an ID card is issued to the student. (Hostel formalities and transportation facilities are addressed in this page) After enrolment the student shall voluntarily apply for GCU’s talent test which shall be the criteria for availing scholarship for the first year of study. Such talent test shall be conducted year on year to encourage studious students and also set the criteria for a UG student to be the most favoured student of choice for PG programmes. Apply Now

     

    Does the University have hostel facility?

    The University runs its own hostels for boys and girls separately. The hostels are in the vicinity of the campus with automated entry and further secure measures. More details on the hostel, fees and terms and conditions may be availed from the admissions office.

    How do I connect with GCU when I become an alumni?

    The University has a well-organized alumni network that comprises students who have passed out over the last three decades. The alumni association comprises of senior executives who work with the industry and provide further opportunities to students who study at the University. The University hosts a National meet in the month of June every year and International alumni meet at Dubai, France, Maldives, London and Singapore (International alumni meets are conducted based on the availability and time factor of the alumni present in these countries).

    Do GCU staff involve in activities beyond academics?

    The teaching and non-teaching staff at GCU are fully encouraged to participate in art, music, science and technology-based happenings, events across the globe. The University boasts of senior staffs who are voted as one among the top ten online painting artists in the globe. A research faculty from Harvard who is been chosen as the lead scientist to spear head innovations in Science. Department head whose passion is apitherapy and travels across the globe to advice on Indian species of bees and is an active organiser of the SAARC Apitherapy federation. A faculty member whose passion is offering physiotherapy for the mass and successfully operates a string of physiotherapy rehabilitation centres across the country. Strategic resources work with international Universities to offer experiences to students in Business Management, Winter sports injuries, experiences on cultural diversity with emphasis on local food and culture. Theatre, art, confluence of art and business management through acclaimed resources chosen and conducted internationally. Most of all the faculty of the University schools are adept at technology and have devised the methodology of teaching innovatively using resources and mobile devices.

     

    Can you provide us with details of the University recognition?

    The University was established through ACT No 47 of 2013 in Karnataka State and is approved by UGC, Govt of India.

    Read all FAQs

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    Phone: +91 (80) 66487600 / +91 90-1992-1992

    Garden City University –
    City Office

    GCC HOUSE, No. 340 Indiranagar Double Rd, Stage 1, Indiranagar, Bengaluru – 560038,

    Phone: +91 90-1992-1992

    Email Us At:
    pro@gardencity.university

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    University established through Act no. 47 of 2013 in Karnataka State and approved by UGC, Govt. of India

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    Programme Highlights

    • Comprehensive curriculum in M.Sc. Visual Communication (Electronic Media)
    • Industry-focused approach for career preparation
    • Key courses: Film Studies, Script Writing, Video Production, Direction, Editing, Camera, and Media Project
    • Emphasis on practical hands-on learning and exposure
    • Specialized tools taught: Final Cut Pro, Final Draft 12, Adobe Premiere Pro
    • Encouragement of research-based learning, including the creation of documentaries
    • Accreditation and collaborations with professional associations such as the Indian Film and Television Directors' Association
    • Industry tie-ups with Edison Film Academy, Radio Mirchi, Innovative Film Academy
    • Industry-driven curriculum and industrial visits to FM radio stations and film festivals
    • Regular guest lectures and industry speakers
    • Entrepreneurship opportunities in scriptwriting, videography, and editing
    • Mentorship programs in media management
    • Professional certifications offered, including FCP Certification, videography, cinematography, and scriptwriting
    • Cross-disciplinary collaboration with Literature and Film departments
    • International university tie-ups and study abroad programs
    • Specializations available in Script Writing, Direction, Cinematography, and Editing
    • Co-curricular activities promoted through clubs like Film Screening and Gnews.

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