M.Sc. Visual Communication (Electronic Media)

Overview of the Programme

M.Sc. Visual Communication (Electronic Media)

Welcome to the M.Sc. Visual Communication (Electronic Media) program at Garden City University (GCU). Our program offers a comprehensive curriculum and industry-focused approach to prepare students for successful careers in the dynamic field of electronic media. Here are the key highlights of our program:

Our key courses include Film Studies, Script Writing, Video Production, Direction, Editing, Camera, and Media Project. Through these courses, you will gain in-depth knowledge and practical skills in various aspects of electronic media.

At GCU, we prioritize practical hands-on learning and exposure. You will have the opportunity to engage in media coverage, news bulletin production, and creating promotional videos, allowing you to apply your skills in real-world scenarios. 

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Course Structure

Semester 1

Semester 2

Semester 3

Semester 4

Programme Highlights

Pedagogy and Assessment

Our pedagogy is designed to equip them with the necessary skills and knowledge to thrive in the professional world. Our postgraduate Visual Communication program challenges students to apply their knowledge and skills to real-world scenarios through immersive case study assessments. This approach enables them to develop critical thinking abilities and problem-solving skills relevant to their field. We believe in nurturing creativity and teamwork. Through engaging mini projects, students are encouraged to unleash their creativity, collaborate effectively, and explore innovative approaches to visual communication. This fosters their adaptability and innovation, preparing them for dynamic work environments. To encourage students to delve deeper into their areas of interest, we integrate independent study through MOOCs platforms. This empowers them to pursue self-directed learning, explore emerging trends, and enhance their expertise in specific aspects of visual communication.

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Fee Structure for the Academic Year 2024-25

Domestic / NRI Fee Structure

Programmes
M.Sc. Visual Communication (Electronic Media)

Course Duration
2 years

1st Installment
INR 30,000

3 Subsequent Installments
INR 60,000

International Fee Structure

Programmes
M.Sc. Visual Communication (Electronic Media)

Course Duration
2 years

1st Installment
$ 500

3 Subsequent Installments
$ 1000

OTHER FEES

CAUTION DEPOSIT : Rs. 5000/- to be paid by all the  students.

(Rs. 3000/- will be refunded after successful completion of the course and Rs. 2000/- would be retained towards registration fees for life time Alumni Association Membership)

EXAMINATION FEES PER SEMESTER

PG Programs: Rs.3500/-

Programme Prospects

Three decades of legacy and strong placement initiatives have ensured that GCU Graduates are highly employable in various industries. The strong alumni base provides hand holding for a smooth transition from the classroom to the corporate world.

Job Opportunities

Career Path

After completing a M.Sc. Visual Communication (Electronic Media) degree at Garden City University (GCU), you will be equipped with a strong foundation and practical skills to pursue various exciting career paths in the dynamic field of electronic media. Here are some of the most trending career opportunities that you can explore:

Video Editor/Post-production Artist: As a video editor or post-production artist, you will be responsible for assembling, editing, and enhancing raw footage into a final product. This may include adding visual effects, sound effects, and ensuring the overall quality of the video content. Recruiting companies: Prime Focus Technologies, Reliance MediaWorks, Crest Animation Studios.

Scriptwriter: As a scriptwriter, you will be involved in creating compelling narratives, dialogues, and storylines for various media platforms, including films, TV shows, web series, and advertisements. You will need to have a strong understanding of storytelling techniques and the ability to captivate audiences through your writing. Recruiting companies: Red Chillies Entertainment, Dharma Productions, Balaji Telefilms.

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Frequently Asked Questions

How can I apply for admission to Garden City University?

Apply online through this link https://admissions.gardencity.university/ or Schedule an appointment through the link below to meet with a counselor at the admissions office.
Register and verify your email to initiate the application process.
Submit your application and pay the Rs 2000/- fee.
Receive a conditional offer letter after your application is reviewed, which outlines the conditions for acceptance.
Comply with the conditions stated in the offer letter, meeting eligibility criteria, fulfil specific requirements, complete assigned tasks, and pay the first instalment fee.
Upon meeting the conditions, receive an Enrolment Letter confirming your acceptance into the program.

Are there scholarships or finance options available for students?

Garden City University is committed to supporting students in their academic pursuits through scholarships and finance options.
For information on Scholarship please visit https://www.gardencity.university/scholarship/ or speak to our Admission Counsellor at +919019921992.
Garden City University has collaborations with Non-Banking Financial Companies(NBFCs) that offer interest-free student loans specifically for fee payments. For any assistance, please speak to our Admission Counsellor at +919019921992.

What are the co-curricular and extracurricular activities practised at GCU?

The University has a highly acclaimed and active NCC unit which organises parades and involves itself in activities at a National level. The NSS wing of the University has human care, sustainable practices, educating the downtrodden as its core activities. The NSS has adopted five villages of Bangalore in line with the vision of the Government of India’s Swachhata Abhiyan mission and being recognised among the top 65 institutions in the country making it the right candidate to be chosen for the hall of fame. The University has 35 clubs ranging from Debate to music to badminton to futsal to frisbee to chess to dance. Core teams comprising of students participate in media coverage of national and international events (https://www.gardencity.university/campus-life/calendar-of-events/), fashion show which is a part of the fashion and apparel design school with international brands (https://www.gardencity.university/campus-life/calendar-of-events/), entrepreneurship and management club, incubation club, research club, beekeeping club, catering club and so on. Being an Interdisciplinary studies University there is much emphasis on giving the student a rounded perspective of studies and activities of individual interest.

What is the teaching style at Garden City University?

Garden City University follows a combination of teaching methods, including lectures, interactive sessions, group discussions, case studies, practical demonstrations, blended learning, self-directed study, and more.

Does Garden City University facilitate internships for students?

Absolutely! Garden City University has seamlessly integrated compulsory internships into its curriculum across all programs. GCU has  established collaborations with numerous industries and organizations to offer extensive internship opportunities for our students. These internships play a pivotal role in providing practical exposure, enhancing professional skills, and fostering industry connections, thus preparing students for successful careers.

Does Garden City University provide hostel facilities?

Yes, the university provides separate hostel facilities for male and female students. To know more, please visit https://www.gardencity.university/campus-life/accommodation/

Programme Highlights

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Career Path

M.Sc. in Data Science and Analytics

After completing a M.Sc. Data Science and Analytics at Garden City University (GCU), these are some of the most trending career opportunities:

Data Scientist: Analyzing and interpreting complex datasets to inform business decision-making. Data scientists use statistical techniques, machine learning, and programming skills to extract insights and build predictive models.

Data Analyst: Focusing on interpreting and analyzing data to help organizations make informed decisions. Data analysts work with databases, statistical tools, and visualization techniques to present findings.

Business Intelligence (BI) Analyst: Using data analysis tools to provide insights into business performance. BI analysts create reports and dashboards to assist organizations in strategic planning.

Machine Learning Engineer: Building and implementing machine learning algorithms and models. Machine learning engineers work on developing systems that can learn and adapt without explicit programming.

Big Data Engineer: Designing, developing, and maintaining large-scale processing systems for big data. Big data engineers work with tools like Hadoop and Spark to handle and process massive datasets.

Data Engineer: Building, testing, and maintaining data architecture (databases, large-scale processing systems) for efficient data retrieval and storage.

Quantitative Analyst: Applying statistical and mathematical models to analyze financial data, often in the context of risk management and investment strategies.

Predictive Modeler: Developing models to predict future trends or outcomes based on historical data. This role is prevalent in marketing, finance, and healthcare.

Data Architect: Designing and creating data systems and structures for organizations. Data architects ensure that databases and systems are optimized for data storage and retrieval.

Business Analytics Manager: Overseeing analytics initiatives within an organization, ensuring that data-driven insights contribute to strategic decision-making.

Research Scientist: Conducting research and experiments to develop new algorithms and methodologies in the field of data science and analytics.

Data Consultant: Providing expert advice on data-related matters to businesses, helping them optimize their data strategies and implementations.

Healthcare Data Analyst: Applying data analytics in the healthcare sector to improve patient outcomes, optimize operations, and support medical research.

Fraud Analyst: Using data analytics to detect and prevent fraudulent activities in various industries, such as finance and e-commerce.

Cybersecurity Analyst (with a focus on Data): Analyzing data to identify and prevent security threats and breaches.

 

Pedagogy and Assessment

M.Sc. in Data Science and Analytics

At Garden City University, our commitment to excellence in the M.Sc. Data Science and Analytics program extends beyond conventional teaching methods. Recognizing the dynamic nature of the field, our pedagogy is designed to empower students with cutting-edge technologies and analytics methodologies, ensuring they are at the forefront of industry trends.

Incorporating a blend of active teaching methodologies, our curriculum places a strong emphasis on practical applications using industry-standard tools and technologies. Students engage in hands-on experiences with leading data science platforms such as Python, R, and SQL, acquiring the skills needed for effective data manipulation, analysis, and visualization.

Our immersive case study assessments are strategically crafted to challenge M.Sc. Data Science and Analytics students to apply their theoretical knowledge using these technologies in real-world scenarios. This approach ensures a deep understanding of data science methodologies and their practical implications.

To foster independent exploration and specialization, we integrate opportunities for students to leverage Massive Open Online Courses (MOOCs) platforms. These platforms enable M.Sc. Data Science and Analytics students to delve into advanced topics, learn about the latest analytics methodologies, and stay abreast of emerging technologies shaping the industry.

The pinnacle of our pedagogical approach is the major project, where students have the freedom to immerse themselves in a subject of their choice. Leveraging technologies such as machine learning, artificial intelligence, and big data analytics, students showcase their expertise and research acumen, preparing them for the dynamic challenges of the data-driven world.

Complementing these experiences is a mandatory six-month internship, providing M.Sc. Data Science and Analytics students with invaluable practical exposure to industry settings. During the internship, students apply their knowledge of analytics methodologies and technologies in real-world projects, gaining hands-on experience and honing their skills for seamless integration into the professional landscape.

Our assessment methods, including internal quizzes, end-semester examinations, viva sessions, case study solving, and field visits, are designed to comprehensively evaluate not only academic knowledge but also practical proficiency in utilizing data science and analytics technologies.

At Garden City University, we are committed to delivering a transformative learning experience that equips M.Sc. Data Science and Analytics students with proficiency in the latest technologies and methodologies. Our pedagogy ensures that graduates are not only well-prepared academically but are also proficient in applying state-of-the-art tools and techniques demanded by the evolving data science and analytics industry.

 

Physio-United is the alumni startup of Garden City University. This startup focuses on connecting physiotherapist under one platform and link with the potential patients via tele-medicine concept. This startup was founded by Mr. Divaker Kumar.  GCU Incubation Centre helped the startup founder to plan and launch the startup successfully at Garden City University Campus. Link of the videos relating to events and activities conducted by Physio-United is given below,

https://youtu.be/sg9oRlGDbfM?si=Aynn3_AMgq33GFqX

Haura is the under-graduate student startup from the School of Sciences, Department of Life Sciences. This startup focuses on providing beauty and cosmetic products focusing on aromatherapy. This startup was founded by Ms. Darathi Fatima.  GCU Incubation Centre helped the startup founder to plan and launch the startup successfully at Garden City University Campus. Link of the videos relating to events and activities conducted by Haura is given below,

  1. https://youtu.be/cr9S7iqXI70
  2. https://youtu.be/3avEN6tzM0I
  3. https://youtu.be/yW_XstfuJ1Y
  4. https://youtu.be/eH5NRbgVtZs
  5. https://youtu.be/It-KdOTi3KE
  6. https://youtu.be/Lpjz6MfZZnI
  7. https://youtu.be/1ozE-tACzrw

UAV Systems is the external startup of Garden City University. This startup focuses on manufacturing low cost commercial drones. The brand slogan of the startup is “Make drones work for India”. This startup was founded by Mr. Shivaraman. GCU Incubation Centre helped the startup founder to plan various aspects of startups at Garden City University Campus. Link of the videos relating to events and activities conducted by UAV System is given below,

  1. https://youtu.be/twNveHMuyGU
  2. https://youtu.be/lVVblwqxk50
  3. https://youtu.be/08bKFnrrnw0

Woofy is the alumna startup of Garden City University. This startup focuses on providing healthy food for the pets and other pet care services. This startup was founded by Ms. Varsha. GCU Incubation Centre helped the startup to secure funding after reviewing her business plan and the trial done in the market. Link of the video relating to events and activities conducted by Woofy is given below,

https://youtu.be/cT3OZo7M77E?si=OjmzJ_EutaxTYreQ

Bakeluscious is the under-graduate student startup from the School of Professional Studies, Department of Hospitality Management and Catering Technology. This home-based startup focuses on crafting creative bakery and confectionary products by providing high end customization options to the customers. This startup was founded by Ms. Shivani. GCU Incubation Centre helped the startup founder to plan and launch the startup successfully at Garden City University Campus. Link of the videos relating to events and activities conducted by Bakeluscious is given below,

  1. https://youtu.be/A0Ebx3CInJ4
  2. https://youtu.be/2VEkyJWzxh4
  3. https://youtu.be/lzNhdtJ6Gz0

Shaahi Bawarchi is the under-graduate student startup from the School of Professional Studies, Department of Hospitality Management and Catering Technology. This startup focuses on providing authentic culinary experience to the customers visiting the restaurants. The startup also focuses on conducting customized outdoor catering events based on the special requirements of the customers. This startup was founded by Ms. Jasmeet. GCU Incubation Centre helped the startup founder to plan and launch the startup successfully at Garden City University Campus. Link of the videos relating to events and activities conducted by Shaahi Bawarchi is given below,

  1. https://youtu.be/N-G5rIbm3y8

Giggle India is the under-graduate student startup from the School of Professional Studies, Department of Hospitality Management and Catering Technology. This startup focuses on providing various creative services basing the concept of Gig Economy to MSMEs to MNCs. This startup was founded by Ms. Jasneet Kaur. GCU Incubation Centre helped the startup founder to plan and launch the startup successfully at Garden City University Campus. Link of the videos relating to events and activities conducted by Giggle India is given below,

  1. https://youtu.be/BA15Ugl0OKw
  2. https://youtu.be/kBfyArYPmes
  3. https://youtu.be/ArzOTcbVm0k
  4. https://youtu.be/AJRpv0gj_DU
  5. https://youtu.be/kE-Aqxatr3g
  6. https://youtu.be/KECRUe5Asmo

Image Translators is the under-graduate student startup from the School of Professional Studies, Department of Hospitality Management and Catering Technology. This startup focuses on providing image makeover services and access to reliable beauty and cosmetic care products. This startup was founded by Ms. Jasmeet. GCU Incubation Centre helped the startup founder to plan and launch the startup successfully at Garden City University Campus. Link of the videos relating to events and activities conducted by Image Translators is given below,

  1. https://youtu.be/nwz1Jj4yuys
  2. https://youtu.be/JHLcqLuVgPM
  3. https://youtu.be/lHJWouNNAFM
  4. https://youtu.be/JGQS_EcZric
  5. https://youtu.be/pmi88RYDby0
  6. https://youtu.be/bqxCgZz2NSk
  7. https://youtu.be/omSF2yHzCuY
  8. https://youtu.be/7UsoZj8NwXo
  9. https://youtu.be/krLaYDlunK0

Soup Master is the external startup. This startup focuses on providing healthy and tasty soup options in a customized vending machines to varied business and institutional units. This startup was founded by Chef Pakadhruva. GCU Incubation Centre helped the startup founder to plan and launch the startup successfully at Garden City University Campus. Link of the videos relating to events and activities conducted by Soup Master is given below,

  1. https://youtu.be/3ARlwuT2s_E
  2. https://youtu.be/3GzzNrAd-Nk
  3. https://youtu.be/t2yGszNrkc0
  4. https://youtu.be/DMzmz8Rh2GQ
  5. https://youtu.be/0SNu66Im_dw
  6. https://youtu.be/jQtsEpmA77s

Miha Hair Oils is the post graduate student startup from the School of Professional Studies, Department of Fashion and Apparel Design. This startup focuses on creating herbal hair oils using unique techniques and ingredients that helps in

the hair repair, growth and continuous nourishment. This startup was founded by Ms. Annie Miranta Pius. GCU Incubation Centre helped the startup founder to plan and soft launch the startup successfully at Garden City University Campus. Link of the videos relating to events activities conducted by Miha Hair Oils at GCU Campus is given below,

  1. https://youtu.be/t-ghjuXX06U
  2. https://youtu.be/XyJvDKvBUu4
  3. https://youtu.be/gsmC5tWBeTg
  4. https://youtu.be/KnhzFHWVxj0
  5. https://youtu.be/h9k4Tpqb2RM
  6. https://youtu.be/tamJYXycesU
  7. https://youtu.be/CHwDLmEWfow
  8. https://youtu.be/T_cShWXVYfU

First Rate Freelance Academy is the under-graduate student startup from the School of Commerce and Management, Department of Management.  This startup focuses on training Youth to find career and second income opportunities in the Gig Economy. This startup

was founded by Mr. Mohammed Musharaf. GCU Incubation Centre helped the startup founder to plan and launch the startup successfully at Garden City University Campus. Link of the video relating to event and activity conducted by First Rate Freelance Academy is given below,

https://youtu.be/PlIYhNbqMAk?si=1N9ImXU4YlYW75R8

Pedagogy and Assessment

B.Com in International Accounting & Finance in Association with ACCA (UK)

At Garden City University, we believe in the power of active teaching methodologies to create a transformative learning environment specifically designed for our Bachelor of Commerce (B.Com) with ACCA degree course. We are committed to preparing our B.Com students to be truly employment-worthy by providing them with a dynamic and comprehensive pedagogy that integrates practical experiences, independent study, and rigorous assessments. Our pedagogy for the B.Com degree course is tailored to enhance students’ employability and practical skills. We employ immersive case study assessments that challenge B.Com students to apply their knowledge to real-world scenarios, allowing them to develop critical thinking and problem-solving abilities within a business context. To foster innovation and adaptability, we incorporate engaging mini projects into our B.Com curriculum. We understand the importance of independent study in nurturing expertise and passion. Through our integration of Massive Open Online Courses (MOOCs) platforms, B.Com students have the opportunity to explore their areas of interest, delve deeper into subjects of their choice, and enhance their knowledge and skills in specific domains. The pinnacle of our B.Com pedagogy is the major project, which allows students to undertake in-depth research and analysis on a subject of their choice within the commerce field. This project serves as a platform for B.Com students to showcase their expertise, research acumen, and ability to synthesize information. Complementing these enriching experiences is our mandatory six-month internship for B.Com students. This internship provides invaluable practical exposure and bridges the gap between theory and real-world application. B.Com students have the opportunity to apply their classroom knowledge in professional settings, gain industry insights, and develop the skills and networks necessary for success in their future careers.

Our assessment methods for the B.Com with ACCA degree course are diverse and comprehensive, ensuring a holistic evaluation of students’ capabilities. Internal assessment quizzes, end-semester examinations, and viva sessions for projects and internships form an integral part of our evaluation process. Additionally, B.Com students are challenged with case study solving, field surveys, and field visits, which provide practical exposure and hands-on learning opportunities. This multifaceted assessment approach ensures that B.Com students are not only well-prepared academically but also equipped with practical skills, critical thinking abilities, and a deep understanding of real-world applications in the commerce field.

Career Path

B.Com in International Accounting & Finance in Association with ACCA (UK)

A degree in B.Com with ACCA from GCU opens up a wide range of trending career paths in the field of accounting and finance. Here are some of the most sought-after career opportunities:

Chartered Accountant (CA): As a Chartered Accountant, you will be responsible for financial reporting, auditing, taxation, and advisory services. You can work in public accounting firms, corporate organizations, or even establish your own practice. Prominent recruiting companies in India for CAs include Deloitte, Ernst & Young, PricewaterhouseCoopers (PwC), and KPMG.

Financial Analyst: Financial analysts analyze financial data, assess investment opportunities, and provide recommendations to organizations. You can work in banks, investment firms, or corporate finance departments. Companies like Goldman Sachs, Morgan Stanley, HDFC Bank, and ICICI Securities often recruit financial analysts.

Management Accountant: Management accountants work closely with management teams, providing financial insights, developing budgets, and improving overall financial performance. Companies like Tata Motors, Hindustan Unilever Limited (HUL), Larsen & Toubro (L&T), and Reliance Industries often hire management accountants.

Tax Consultant: Tax consultants help individuals and businesses comply with tax regulations, optimize tax planning, and minimize tax liabilities. You can work in accounting firms, consulting firms, or even in-house tax departments of companies. Prominent recruiters in India for tax consultants include KPMG, EY, Deloitte, and Grant Thornton.

Financial Planner: Financial planners assist individuals and families in creating comprehensive financial plans, including investment strategies, retirement planning, risk management, and estate planning. Companies like HDFC Bank, ICICI Bank, Kotak Mahindra Bank, and Bajaj Capital often recruit financial planners.

Internal Auditor: Internal auditors assess an organization’s internal controls, risk management processes, and compliance with regulations. They work in various sectors, including corporate firms, government organizations, and consulting firms. Recruiting companies in India for internal auditors include PwC, Deloitte, Tata Consultancy Services (TCS), and Infosys.

Risk Manager: Risk managers identify and analyze potential risks that may affect an organization’s financial stability. They work in banks, insurance companies, and consulting firms. Companies like State Bank of India (SBI), ICICI Bank, HDFC Bank, and Ernst & Young often hire risk managers.

Investment Banker: Investment bankers provide financial advisory services, assist with mergers and acquisitions, and help clients raise capital. Prominent recruiting companies in India for investment bankers include Goldman Sachs, JP Morgan Chase, Citibank, and Barclays.

Financial Controller: Financial controllers oversee an organization’s financial operations, including budgeting, financial reporting, and compliance. They work in various industries, including manufacturing, services, and IT. Companies like Tata Steel, Aditya Birla Group, Infosys, and Wipro often recruit financial controllers.

Forensic Accountant: Forensic accountants investigate financial fraud, analyze financial evidence, and provide litigation support in legal proceedings. They work in consulting firms, forensic accounting divisions of accounting firms, and law enforcement agencies. Companies like PwC, EY, KPMG, and Deloitte often hire forensic accountants.

Career Path