University established through Act no. 47 of 2013 in Karnataka State and is approved by UGC, Govt. of India
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MSc Electronic Media


This Programme is approved by University Grants Commission.

Challenging, diverse and ever changing – the media plays a vital role in the global economy. M.Sc Electronic Media Studies equips you to navigate the legal, cultural, economic and technological contexts in which media organisations operate, and equips you with the skills you need to become an outstanding media manager. (Click to know the fee structure)

We at Garden City University have prepared this professional Master’s Degree in Electronic Media Studies that uses business expertise and oversight to deal with the organisation and development of enterprises and artists within the media sector. Typically, in Bangalore, media students specialise in social media, digital media, stage manager, production, electronic media, broadcasting, and publishing or they migrate to managerial positions in copywriting, public relations or marketing and advertising. Whether you’re looking to become a masterful events manager, marketing guru, communications expert or entrepreneur in the media, you’ll choose from an impressive array of modules to tailor your learning.

Key Benefit

  • At GCU you will be taught by academics who are either actively engaged in media research or who have extensive media industry experience, giving you a unique blend of emergent ideas and real-world knowledge.
  • We welcome industry leaders from the local short film Industry and media leaders from around the world to work with our students. Programme Leaders of the Film Industry and Cultural Forums to give guest lectures and share their insight and experiences with our students.
  • As a student of this course, you'll receive a wide variety of media exposure during the program and have practical exposure to the specialization in the media front.
  • We encouraged to participate in the video documenting of all the major events and programmes of the college as we have more than 120+ programs like seminars, workshops, conferences, meets and cultural events etc. A campus news bulletin called G NEWS” (Video) and Campus Radio News is the student-centric programs done by Electronic media students of GCU.
  • Our staff are active in research and industry, and their combined areas of expertise include media industry experience and major media organisations, social media, interactive and media Cinematography, Graphics and Animation, 3D modelling, Web Designing, Video Editing, Sound Recording, Production of News Bulletin and Reporting, Production of Advertising and Corporate Films.
  • You'll have the opportunity to work on real industry briefs. In the past, students have worked with TCS, Concentrix,, Coco cola, Business fundamentals and Cognizant in various fields in MSc Electronic Media.

Electronic Media at Garden City University is a perfectly designed program which aims at providing professional training and knowledge, technical excellence and commercial advantages. It makes students aware of technical and practical aspects of Television Journalism. It develops the capacity of evaluation and analysis of the events happening around the world.

This is a very collaborative course and you'll be in constant discussion with staff and other students about your work, whether in class or through the University website.
It develops skills for writing script, Reporting, Voice Over and for this medium. It develops skills of understanding of job prospect in the field of Radio, News portals, Film and Television.
This course offered at GCU is flexibly designed by subject experts and Industry to put you at the centre of your learning by using a range of teaching and assessment approaches that take into account your individual interests, abilities, and ambitions in Media Management. You will be taught through a combination of lectures, seminars, workshops, tutorials and online activities. Around the world, changes happen and it is brought through Electronic media to the masses, so there is high scope for the students who learn this medium.

Course Structure

Semester I

  • Introduction to Media and Communication
  • News Gathering and Writing for Electronic Media
  • New Media Technologies
  • Radio Production
  • Radio Production (P)
  • Photography Lab (P)

Click here for detailed syllabus

Semester II

  • Development Communication
  • TV Production and Management
  • Media Research Methods
  • Sound Design and Production
  • Video Editing (P)

Click here for detailed syllabus

Semester III

  • PR and Corporate Communication
  • Media Management and Laws
  • Cinematography
  • Web Designing and Development (P)
  • Graphic and Animation (P)

Semester IV

  • Principles and Practices of Advertising
  • Film Analysis and Appreciation
  • Advertising Lab (P)

The School of Media Studies consists of faculty members who are experts in Visual Communication, Digital Photography, Radio Production, Media Management and Laws, Video Editing, Film Studies, Animation, Television Production and several other specializations. The School encourages research activities amongst students. All years of our programme are kept under constant review to impart the best and updated education to the students.

Programme Prospects are as follows:

Our GCU graduates are highly committed and their knowledge and skills are highly prized by employers across India and the world. Our graduates go on to take up challenging roles within a range of media industries including Public Relations and Communications agencies, Events Marketing agencies, Business Intelligence, Social Network Marketing, Music Licensing and Record Labels.  Students from our course have also taken up roles in high-profile international companies.

At Garden City University we have a working placements drive which in the past has proven to increase your success in the job market, as well as being a fantastic experience. You can gain extra insight into the working environs as part of working placements drive which undertakes by using the experience as a basis for your Dissertation Projects.  Students are encouraged to seek out some of the many opportunities the city of Bangalore has to offer whilst being supported by one of our dedicated Employability Officers throughout the process.

Educational route

The students should have the enthusiasm for scholastic activities such as rational reading & writing practices, media research, analytical reasoning capability, communicative approach and they should show interest in a compact module structure.

Community route

The students are expected to participate in various academic and also in community-based programs, making the most of the opportunities available to you.

Composite route

You are encouraged to be active in varied extra-curricular activities and enjoy participation in areas such as sport, traveling, outdoor activities and community work.

Co-culture route:

Although we do not require applicants to have been in paid or voluntary employment, we welcome applications from those who can manifest assiduity and propensity to prioritise by being employed in assignments alongside their studies.

Fee structure for the Academic year 2021-22

Programmes Course Duration 1st Instalment 3 Subsequent Instalments
M.Sc Electronic Media 3 years 25000 60000

1st Instalment 3 Subsequent Instalments
$ 500 $ 967

For further information mail to

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Application status : Open

Duration : Two years

Study mode : Full-time

Entry Requirements : Any graduate with 50% marks in the aggregate of all subjects including languages is eligible

Fee structure 2021

1st Instalment 3 Subsequent Instalments
25000 60000
1st Instalment 3 Subsequent Instalments
$ 500 $ 967

Click here to see the Accommodation Charges

Entry Requirements

Any graduate with 50% marks in the aggregate of all subjects including languages is eligible.

About Admissions

"Our graduates believe in Professionally Doing and Scientifically Knowing." Garden City University established under sub section (3) of Section 1 of Garden City University Act, 2013 (Karnataka Act No. 47 of 2013).

The admissions desk here at Garden City University, maintains a pragmatic approach towards prospective students. Our focus is not on quantity of students rather; it’s their willingness to align themselves with our values and belief systems, while maintaining very clear-cut academic standards. The process of applying to the best programmes offered at GCU, is facilitated in an organized and effortless manner by our admissions team, who are always willing to assist you with your queries.

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The legacy of Garden City University comes from the Garden City Group of Institutions established in 1992 and proud of its 45000+ strong Alumni spread across the globe.

The Garden City Group of Institutions has been a home for students from 81 nations to this day and the family is growing...

Please note: The above data need not be misread as that of Garden City University which commenced its operations in 2017; however GCU is a part of the Garden City Group of Institutions established in 1992.

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