The School of Media Studies at Garden City University organized a Skill Development Workshop titled “Digital Storytelling as a 21st-Century Skill” on 12 February 2026 at Room No. 161 – Mini Theatre. The workshop aimed to introduce students to storytelling techniques essential for contemporary digital platforms.
The session was conducted by Mr. Amal Babu, Founder of BeyondAd, Social Media Strategist, and Content Creator. He discussed key aspects of digital storytelling, including narrative structure, visual composition, multimedia integration, and platform-specific content strategies. Students were guided on crafting engaging stories for social media, branding, and digital campaigns.
Through case studies and interactive discussions, participants gained insights into audience engagement, content trends, and the role of analytics in shaping effective digital narratives. The workshop enhanced students’ creative thinking and communication skills while preparing them for careers in media production, branding, and digital marketing.








