University established under Karnataka State Act 47 of 2013

BACHELOR OF BUSINESS ADMINISTRATION (BUSINESS ANALYTICS) IN ASSOCIATION WITH IBM


Programme accreditation

This Course Is Offered By The Regulating Authority Of Garden City Group Of Institutions And Follows The Guidelines As Opined By UGC




Data and its accumulation is infinite. It is available on the cloud, on servers, in data warehouses, on your personal computers and mobile devices. The importance of data is being understood ever so quickly. Regardless of its abundance and accessibility, there is a severe underutilization of it. Data requires segregation and analysis, so as to help engage hunches scientifically. The analytics process starts with data collection, in which data scientists identify the information they need for a particular analytics application and then work with data engineers and IT staffers to assemble it for use. Data from different source systems may need to be combined via data integration routines, transformed into a common format and loaded into an analytics system, like Hadoop cluster, NoSQL database or data warehouse. In other cases, the collection process may consist of pulling a relevant subset out of a stream of raw data that flows into, say, Hadoop and moving it to a separate partition in the system so it can be analyzed without affecting the overall data set. 

Data once segregated and analyzed provide limitless opportunities to engage at infinite levels along numerous verticals. An example can be in the case of health care; where health agencies can accurately predict the rate and extent of a particular epidemic. Having data in any organization is essential, but the ability to analyses it appropriately provides the edge. 

Most of the modern enterprises use analytics to better help understand the information contained within the data, thereby predicting consumer behavior and trends, which helps identify what is most important to an organization and its future business decisions.

Increase in the use of Data has also dramatically pushed the demand for Data Analysts, Business Analysts & Data Scientists over last few years, across the country. Many of the organizations are finding it difficult to get required skilled professionals easily to suit the requirement. Garden City University has collaborated with IBM Career Education to create critical skills in the areas of Business Analytics & Big Data and launched BBA with Specialization in Business Analytics in association with IBM. 

The objective of this programme is to provide the requisite theoretical & practical knowledge to students, enabling them to process and evaluate various data sets within information generating systems, thereby transforming students into professionals with a scientific disposition in the area of Business Analytics. 

The core objective of the BBA with specialization in Business Analytics programme in association with IBM is to demonstrate the techniques and theories associated with various data sets and its analysis which include Statistics, Data Science, Data Mining, Machine Learning, Big Data Techniques, Data Warehousing and Data Visualization. The purpose of this programme is to inculcate within our students the ability to work with data in the most scientific manner possible. We have dedicated industry experts, with both practical knowledge and academic understanding, to deliver the program. Some of the sessions will also be delivered by IBM Subject Matter Experts as a part of regular program.

The following are some of the real world applications of the course:
  • Segregation of data
  • Understanding and analyzing information within the data.
  • Decision Making through the use of data.
  • The ability to design and develop systems for processing information and
  • its analysis, which leads to the right predictions and actions.

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