University established through Act no. 47 of 2013 in Karnataka State and is approved by UGC, Govt. of India

MASTERS IN BUSINESS ADMINISTRATION IN TRAVEL AND TOURISM

Overview

Masters in Business Administration in Travel and Tourism

PROGRAMME ACCREDITATION

This Course Is Offered By The Regulating Authority Of Garden City Group Of Institutions And Follows The Guidelines As Opined By UGC.

The programs offered by the Department of Tourism, Garden City University explores the growth of the contemporary tourism industry, and its vast impact on the international economy, environment, culture, residents and on tourists themselves.

The programme in Masters in Business Administration focuses strongly on the development, management, marketing and entrepreneurial aspects of travel, tourism and hospitality, and includes issues of sustainability and impact assessment, destination management and branding, and insights into marketing practices in the sector. The practical components in the programme focus on bridging the expectations of the industry from the academic sector. Hands-on training experiences, foreign language skills, industry relevant software, soft-skill and grooming, study tours which helps the candidate to analyse a destination from the perspective of tourism professional, ensures that the candidate gets the chance to holistic development. Projects and internships add to the professional value of the programme. (Click to know the fee structure)


Course Structure

Semester I

  • Tourism Industry
  • Geography of Tourism
  • Principles of Management
  • Travel Agencies and Tour Operations
  • Culture, Heritage and Tourism
  • Travel Trade Management
  • Research Methodology

Semester II

  • Major tourist destinations - Domestic and International
  • Destination Marketing
  • Information Technology and Online Travel
  • Human Resource Management
  • Sustainable Tourism Management
  • Global Distribution System
  • Minor Project



Semester III

    "Specialisation 1
  • Airport Operations Management"
  • "Specialisation 2
  • Airport Planning and Administration"
  • "Specialisation 3
  • Aviation Management"
  • "Specialisation Paper 4
  • Aviation and Airport Security"
  • "Specialisation Paper 5
  • Aircraft Law and Convention"

OR

    "Specialisation 1
  • Principles of Event Management and Planning"
  • "Specialisation 2
  • Event Marketing, Advertising and Communication"
  • "Specialisation 3
  • Event Safety Laws and Licences"
  • "Specialisation Paper 4
  • Special Events"
  • "Specialisation Paper 5
  • Event Production and Logistics"

Semester IV

  • Internship
  • Dissertation

Programme Prospects

  • After completion of Masters in Business Administration in Travel and Tourism program, graduates can expect to find employment in a variety of different sectors, including domestic and international airlines and airports, travel agencies and tour operators, MICE, Destination Marketing Companies, sales & marketing, incentive travel, events management, NGOs, and corporate travel planning.
  • The students after completing the course , can explore entrepreneurial opportunities in travel agency, travel start-ups, Online travel agency, meta search engines, infomediaries, transport agencies, airlines, hotels, and tourism departments, destination management companies, in government and private concerns.
  • The candidates also explore the job opportunities as tour managers and destination specialists who conducted tours to the various tourist spots and manage the travel and stay of the tourists.

Regular recruiters on our campus include:

Yatra.Com, Oyo Rooms, Treebo Hotels, Last minute.com, Itilite, Club 7 Holidays, SOTC, Quest Holidays, Air Asia, Thomas Cook India, SOTC-Kuoni, Yatra.com, Makemytrip.com, Via.com, Indigo, Air France, Lufthansa, Spicejet, Taj Group, Wizcraft International, GlobeGrounds India, IRCTC, etc.


Read more

Application status Open

Duration Two years

Study mode Full-time

More information

Entry Requirements

Any graduate with 50% marks in the aggregate of all subjects including languages is eligible

About Bengaluru

Overview about the city

Please note that A-level General Studies, Critical Thinking, Thinking Skills and Global Perspectives are not accepted by King's as one of your A-levels. However, if offered the grade achieved may be taken into account when considering whether or not to accept a candidate who has just fallen short of the conditions of their offer.




ALUMNI

Proud of its 45,000+ strong Alumni spread across the globe.
Genisys has been a home for students from 81 nations
to this day and the family is growing...


Watch Now!
Enquire Now!!